Episode 020: Why Scroll-Stopping Design is Good for Business

Award-winning interior designer Tatianna Taylor-Tait wants us all to skip the selfie walls

Feb 20, 2025

Designing a Life of Opportunity

Happy Thursday everyone! On the show this week, I’m thrilled to introduce you to Tatianna Taylor-Tait. Tatianna is an award-winning designer and short-term rental specialist who has built a thriving business by turning challenges into opportunities. She’s also the Co-Founder of Level Up Your Listing, an incredible annual event she spearheads in partnership with Natalie Palmer—check out Natalie’s episode on Apple, Spotify and YouTube. Tatianna’s journey is a testament to resilience, creativity, and the power of saying yes—even when the path isn’t clear.

Why should you listen?

Beyond her eye for design, Tatianna has a way of transforming spaces and mindsets. Here are just a few highlights from our conversation:

Proof that Great Design Pays Off: We all know well-designed spaces command higher rates, but Tatianna has the numbers to back it up. Her unit earned $50,000 more annually than her father’s identical unit next door, proving that intentional, hospitality-driven design is a game-changer.
What “Hospitality-Inspired” Design Means: Forget overdone selfie walls and predictable neon signs. For Tatianna, great design isn’t just about aesthetics—it’s about creating spaces where guests can truly connect, unwind, and make lasting memories.
The Entrepreneurial Mindset: Whether jumping headfirst into interior design without formal training, turning a developer’s problem into a business opportunity, or transforming a knack for planning wine tastings with friends into a profitable venture, Tatianna embodies what it means to be an entrepreneur. She doesn’t wait for permission—she takes action.
Top 2025 Design Trends: From small but impactful details to upselling additional services, Tatianna shares her expert insights on where the industry is headed and how short-term rental hosts can stay ahead of the curve.
Favorite Quote from the Episode: “I’m really big on the psychology of space… The experience and the emotion we can evoke from a space… that’s really what I focus on.”

Apple Podcasts:

Spotify:

YouTube:

Last Week on Suite Success

If you haven’t listened already, make sure to tune in to last week’s episode, featuring Simon Neggers, SVP of Sales, Marketing and Communications at Oetker Collection. Available on Apple Podcasts, Spotify and YouTube.

By the way…

Have you snagged your ticket to the third annual Level Up Your Listing Summit yet? It’s taking place in Phoenix, Arizona from March 9 - 11, and you can use code SUITESUCCESS to get 10% off.

Until next week, here’s to your suite success.

xx Katie

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